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According to a fascinating and well-written report, Fulham are the 34th most valuable brand in soccer.
The report, done by UK-based brand valuation company BrandFinance, values the Fulham brand at $75 million (£49 million) which is increased from $65 million (£42.5 million) at this time last year.
BrandFinance also gave Fulham an A+ brand rating, which falls on a scale from AAA+ to D. They describe “brand rating” as similar to credit rating.
The report also discusses the growing importance of sponsorship and kit deals, a financial comparison between the Premier League and Bundesliga, and the Glazer family who owns Manchester United.
BrandFinance gave Bayern Munich the top ranking, valuating their brand at $860 million (£562 million), which allowed them to jump Manchester United who led last year. The report valued United at $837 million (£547 million), which dropped 2% from last season due to the retirement of Sir Alex Ferguson and their failures in the Champions League.
Rounding out the top 10 in order are Real Madrid ($621/£406 million), Barcelona ($572/£374 million), Chelsea ($418/£273 million), Arsenal ($410/£268 million), Liverpool ($361/£236 million), Manchester City ($332/£217 million), AC Milan ($263/£172 million), and Borussia Dortmund ($260/£170 million).
I highly suggest taking 15 minutes of your time and glossing over this report, it’s extremely factual and gives a very comprehensive overview of what makes a brand in the sport of soccer.
Dimitar Berbatov has drawn lots of criticism for the appearance of his playing style despite garnering plenty of positive results.
I’ve had enough of one of the stupidest yet most polarizing debates in English football: is Dimitar Berbatov lazy, or is his style simply overwhelmingly technical? The answer is simple: it’s a combination of both, and in the end it doesn’t matter.
It’s just his playing style, there’s no other way to put it.
First off, I’m pretty sure no footballer could reach the levels of success he has, especially coming off the bench most of his time at United, if they were just plain old “lazy.” We’re going to tackle this in two parts. The first will prove that in a way, yes, he is lazy. The second part will prove to you why it doesn’t matter and this whole argument is stupid.
Is Dimitar Berbatov lazy?
Yes and no. Is lazy the right word? There are two official definitions of the word “lazy” from Dictionary.com, and they provide something quite interesting. The first definition: “Unwilling to work or use energy.” Does that apply? I think it does not. That definition has implications of a lack of effort, as characterized by the phrase “unwilling to work.” I do not believe for a second that the Bulgarian has effort issues. Take this for example: a heatmap of Berbatov’s game in the Newcastle win in December:
That’s not the heatmap of a player unwilling to put forth effort. He’s all over the pitch, contributing defensively (which I believe he’s done more at Fulham than he ever did at United) and both in chance-creating and chance-finishing positions up front.
However, there is a second definition of lazy. It reads, “Characterized by lack of effort or activity.” We’ve already discussed effort. However, watching Berbatov’s game, there clearly is a style to his game that could fall under the “lack of activity” portion. He’s even said it himself:
“I like to play with beauty and grace – that has always been my philosophy from a young age. That’s how I play and that’s what football is about. Plenty of football players play like this and that is what I want to watch. I don’t want to watch players puffing around the pitch. You see games where the ball is flying from one box to another and it makes my neck hurt. That is not football for me.”
So he’s not a runner. Does that mean he’s “lazy?” Well, as we’ve seen here, no he’s not based on the effort section, but yes he is in the simple terms of a general lack of activity. So, depending on your interpretation of the word, you could have an argument.
Does Berbatov’s technical ability outweigh his low energy output?
Absolutely, there’s no question about it.
Dimitar’s an interesting character. He’s not a guy who likes the limelight, and he’s certainly not someone who wants to be noticed. He just wants to play. Mark Ogden wrote an interesting article for The Telegraph in January in which he told an anicdote that very accurately describes the Bulgarian’s character traits. He scored a hat-trick for United against Liverpool to win the match 3-2, and after the match he attempted to sneak through the player’s lot to his car to avoid speaking to even the Red Devils’ own in-house TV channel.
However, many mistake this for a lack of desire. It’s not at all. Different people express themselves in many different ways. It’s just how he is as a person.
And the same can be said for his playing style.
Think about watching Dimitar play with Fulham. We all know about Martin Jol’s passing and possession style of play. Now, when have you ever seen Fulham play a long ball into the middle of the pitch? Almost never. When they do, who’s ALWAYS on the receiving end? Berbatov, of course. It’s almost like he’s got magnets in his boots. No matter if he’s playing up front or as a Number 10, he’s the only guy Jol will allow the rest of the players to play a long ball to. Look no farther than this past weekend’s win at Stoke. Here’s his passes received:
So many long balls! Now, to be fair, he played up front, so of course he’s going to get most of the long balls to an extent. But if you take a look at the passes received of even the wingers and of Bryan Ruiz, only Askhan Dejagah got more than 1 long ball, and his were 2 from the goalkeeper and 2 passes square across the pitch. Berba’s the only one.
An article by James Andrew for The Daily Mail from back in December brought up the previous month’s 3-3 draw with Arsenal from the Emirates. “Against Arsenal last month” the article reads, “with Fulham 2-0 down after 25 minutes he single handily dragged Jol’s team back into the game and earning a point by scoring two and creating the other one for Kacaniklic.”
That match couldn’t be a better example of how Berbatov is a master of placement, selection, and technical ability. He filled the leadership role that day, something he’s not terribly fond of doing (a leader isn’t exactly someone who sneaks out past reporters after a hat-trick), after Fulham fell down 2-0 early.
Look at the video. On the first goal (0:31), he may not have snuck past reporters that day at Old Trafford, but instead of running laps around the penalty area until he found an opening, he snuck behind defenders and directed his header in. For the second one, his assist to Kacaniklic (0:40), SURPRISE! Dimi is actually somewhat fast! How can you say someone making that quality of a run demonstrates a lack of effort? You can’t. His cross shows his ability with the ball, as he picks out the farthest of 3 possible targets. And for his second goal and the team’s third, albeit a penalty, there was never any doubt, and he cooly slots the ball. Is there a more Berbatov-esque penalty? Don’t think so.
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Still not convinced? This:
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Let’s end this section with a quote from one of the greatest managers of all time, Sir Alex Ferguson:
“I don’t think Dimitar was a failure here. He did a great job. The problem is I had choices and, at his age, it’s not easy to be part of those choices when he’s not playing. Some people like to see players run through brick walls all the time. Dimitar is not that type of player, but he is a very talented boy who had a decent goalscoring record here.”
I’ll let you take from that what you want.
Does Berbatov’s playing style limit what system he can play in?
Yes. I don’t think there’s any question about this, and we’ve seen it first-hand this season. It’s the one big downfall to his vastly distinctive style, and why many people often do come to the conclusion that he’s lazy. Because when he isn’t put in a system that suits his style, it ends very very poorly.
When Berbatov was at Manchester United, Sir Alex Ferguson recognized his immense talent and acknowledged he was a massive asset. Unfortunately for the Bulgarian, it became all too clear over time that the style SAF wanted to play relied more on speed and accuracy of passing on the go than Berbatov’s special skills on the ball, and thus his role slowly but surely diminished. Barney Chilton, editor of Red News fanzine, said of his time at United, “We signed a square piece and wanted to put him in a round hole.” He just didn’t fit. Given that fact though, do you think Fergie would have stuck with a player who so poorly fit United’s schemes if he didn’t bring something else massive to the table? Absolutely not.
Martin Jol, however, has built Fulham’s blueprint this season around Berbatov. Everything runs through him, whether he’s up front or in the Number 10. There was a point in time this season when, because of Fulham’s dire situation in the central midfield for a period of time, Bryan Ruiz was slotted so far back in his attacking midfield role (almost a Dembele-like position) that Berbatov’s feeder system up front was completely dry. This sincerely hurt his production, and it appeared to many of us, including myself, that Berbatov had lost interest, and was almost regretting his journey to Craven Cottage in search of more playing time. This is a situation of how poorly it can go when the team’s situation doesn’t perfectly fit his style. Berbatov had to physically work for his chances, and that’s not how he plays. However, I am kicking myself for thinking that. It’s obvious that’s not the case, and he’s stuck with it, once again becoming a vital cog in the machine that’s picked up 7 points from their last 4 matches in the league.
Bryan Ruiz knew he was invested the whole time:
“Whatever it looks like, he does care. He is a different person, he doesn’t talk to everyone, but when you go up to talk to him, he is open. You see sometimes by his body language that he really wants to win. That means he cares. He is one of the best players I’ve played with. I don’t remember one player with the same skills as him.”
Why none of this matters:
He gets results. So what if he’s lazy? If put in a situation where he can play his way, which Fulham are currently providing him, he will put up the goals and assists, and he’s done just that this season and in the past. He’s won a golden boot and a title with Manchester United. 9 goals and 4 assists this year for the Whites. What more could we ask for, given the state of the midfield behind him? The new year has been especially kind to Berbatov. Since Southampton on December 26, Dimitar’s scored 4 goals and provided an assist over an 8-match span. Here’s to hoping he keeps it up, this season, and beyond.
So let’s please never have this discussion again. Cool? Thanks.
Just a week ago, this was 4-1. Just a week ago, it looked like it was 22-on-11, it looked like nobody cared, it looked like 11 players rather than 1 team.
Not anymore.
A week after the most boring 4-1 match in history, we had the most exciting 1-0 match in history. 5 posts hit in the first half. 32 shots overall. 49 crosses overall. 13 corners. What a game.
The good:
The creativity – I put this here because no one single person stood out to me. At any point, new players stepped up to make fantastic passes or runs. Ashkan Dejagah was a joy to watch, although he needs to improve on his first touch. Bryan Ruiz’s passing was poor in the first half, but he played so much better in the second and was a key player in the crazy charge in the final minutes. Damien Duff also reappeared in the second half. Hugo Rodallega ran things from the front, and made some fantastic cutting passes in the box and just outside it. Sascha Riether played a key role on the right, especially after Rooney scored. Urby Emanuelson came on in the 68th minute and showed his pinpoint long passing. Nobody stood out to me, but everyone certainly contributed. Just ask Sir Alex Ferguson:
“I think it was really determined performance. It wasn’t easy because Fulham played their part”
Sascha Riether – Once again, the man stood out in defense. Many are saying he’s our clear-cut player of the year, and I can’t disagree. A must-buy for Jol after the season.
Chris Baird – Also fantastic defensively in the midfield, with Sidders out Baird filled in admirably. Happy he didn’t go to West Brom, yes? I know I am.
Mark Schwarzer – We’ve said here for a while that this may be Schwarzer’s last season as Fulham’s first choice keeper, and deservedly so. But today, he matched David De Gea in quality, as both were fantastic between the sticks. He made a ridiculous save inside the first 10 minutes, and kept up the performance the whole match.
The bad:
Philippe Senderos – I honestly don’t have much to put here, so I have to single out the man who made the mistake that led to the goal. Maybe I’ve been too harsh on Senderos this season, but he’s flat out not good. He stayed too long under a header he had no chance of winning, and by the time he realized he’d been beaten, it was too late to recover, and Aaron Hughes was no match for Rooney that close to goal on his own. Brede Hangeland left at halftime, and I hope he’s ok because I don’t know how much more of Senderos I can take. He’s good off corners, that’s about it.
The lights -
Some of the best jokes on Twitter included MAF forgetting to pay the electric bill despite pulling the club out of debt, Peter Odemwingie trying to tunnel into Loftus Road and hitting a main, and blaming David De Gea because everything’s his fault anyways. Well done folks.
Man of the Match: This is tough for me, because like I said before, nobody really stood out to me. I would have gone with Hangeland because he was doing excellent at the back before getting injured. I’m going to go with Sascha Riether because he once again proves how valuable he is on the right, making tackle after tackle and providing lots on the attacking end as well.
What now?: This result was expected, just not in the way it happened. Of course it’s frustrating to not get anything from this match, but after last week, who honestly expected points here? It’s a great match to build from, and Martin Jol’s tactics were spot on. With the added players from the transfer window into the ranks, it’s promising looking ahead. We have Norwich away, Stoke home, Sunderland away in our next 3, and that’s a bit tougher of a stretch than it may sound off the bat given this team’s away record. However, if we can manage at least 5 points from those 3 fixtures and not lose, it will be a successful period to me ahead of back-to-back games against Chelsea and Tottenham.
Remember: No points were earned from this match. So the only way the valiant effort benefits us is if we build on it in the future. If we take a step backwards in the next few games, this effort is all for nothing. If we can build on this, it becomes a stepping stone and possibly a turning point in the season. That all depends on what the club does going forward. COME ON YOU WHITES!
Martin Jol postgame:
“According to Jol, Brede Hangeland’s Achillies tightened up, nothing to play around with. Said it’s not serious, but may miss a few weeks”
UPDATE: Jol also said Brede Hangeland’s achillies tightened up, and although it’s not serious, he may miss a few weeks. That’s a massive blow to a team with just 3 center backs on the roster, although Chris Baird can play back there in an emergency.
Fulham will have to do better than they did at Old Trafford last Saturday if they want to pick up any points.
Fulham will get a second go at Manchester United today as they look to build on their midweek win against West Ham and put even more space between themselves and the relegation zone. The Whites got shellacked in their tie with United in the FA cup a week ago 4-1, in a wholly uninspiring performance, and will need to vastly improve on that if they are to claw any points from this matchup.
With the transfer window closed, you may see some new faces on the pitch for the home fans to get a look at, the most likely being Emmanuel Frimpong. The loanee from Arsenal is hoping to get his first shot at providing midfield relief for Fulham, and there’s no better time to get minutes than the weekend following a midweek game, especially with Steve Sidwell out with a knee injury.http://fulhamsfinest.wordpress.com/wp-admin/post-new.php
State of Fulham:
It’s difficult to overstate the magnitude of the 3 points picked up during the week against West Ham. This club needed a win in the worst way, especially after the drubbing by United just prior, and while it wasn’t pretty, it’s still 3 points. It puts Fulham in 12th place, 8 points clear of the drop.
Today could be an exciting day, with not only Emmanuel Frimpong possibly getting his debut, but Urby Emanuelson will also have a shot to play, and definitely even start. While it’s not normal for Martin Jol to give new players their debut in their first game, Fulham are a bit thin with injuries and therefore could force Emanuelson into the side. The versatile winger could be seen either at left-back with John Arne Riise’s form dipping, on the left wing, or even central midfield in attack. Like I mentioned earlier, Steve Sidwell is out with a knee issue (which is actually a big blow to the side), so you could see Emanuelson in the middle as support for Bryan Ruiz. Ruiz will most likely move up to his more preferred location in the attacking central midfield because Dimitar Berbatov will not play due to a hamstring injury. It will be interesting to see how Jol fits these new players in.
Not featuring will be the aforementioned Sidwell and Berbatov, as well as Kerim Frei and Mohamadou Diarra who both have long-term injuries. In addition, both Eyong Enoh and Stanislov Manolev have yet to receive work permits and therefore will not be able to play.
State of Manchester United:
Things couldn’t be much better in Red, with United looking to go 10 points clear in first place with a victory at Craven Cottage. The squad is quite healthy, with Johnny Evans and Rio Ferdinand recently fit to return to the side. Only Ashley Young and possibly Javier Hernandez will miss out due to injury. United beat Southampton away midweek, although it was a grinding victory and a bit of a shaky defensive performance, so expect Jol to at least try to replicate that in some way. Not much more to be said here, they’re really good.
EA Sports Stats of the Match:
-United have beaten Fulham in 6 of their last 7 matches in all competitions, with the lone other match a draw. The last time Fulham beat Manchester United was in 2009 at Craven Cottage. That’s the only win for Fulham in their last 23 matches against United.
-Fulham will seriously miss Dimitar Berbatov. That sounds like an obvious statement, but consider this: for all the crap he gets about being lazy, Berbatov is 2nd in the Premier League among strikers for passes in the opponent’s half of the pitch with 492.
-My guess at who replaces Berbatov is Mladen Petric. It’s a perfect chance for him to see some minutes, which he hasn’t gotten very many of recently, mostly because Hugo Rodallega pairs with Berbs much better. Petric has a goal every 138 minutes this season, good for 10th in the Premier League. If he’d been credited with the goal Wednesday (instead of the Joey O’Brien own goal) that number would drop to a goal every 115 minutes, which would be 5th.
-Fulham’s suspect and porous defense has caused Mark Schwarzer to work hard this season. The Aussie’s made 126 saves this season (third in the Premier League), averaging a save every 16 minutes.
Robin van Persie to score first – 11/4; to score anytime – 4/6 Now that Wayne Rooney has given up penalty duties to RVP, given how good his form has been, it’d be a risk to back anyone else to score first, or really at any time.
Javier Hernandez to score last – 9-2 Doesn’t it seem like he always comes on late and makes a difference? While Eden Dzeko is complaining he’s not a “super sub” Chicarito is quietly doing a man’s work for Untied off the bench. The only issue here is he picked up a bit of a hip knock midweek and is unsure if he’ll make the squad.
First goal before the 26th minute – 5/6 I’d imagine, like Wednesday, this match will see goals and a good number early, so I think this is a good get.
Prediction:
I’m not liking our chances. Like last Saturday, it will be more about what the performance looks like than what the final score is. Fulham’s defense looked iffy against a West Ham attack missing Andy Carroll, I don’t really want to see what happens against United. Manchester Untied 3-0. It will be a good match for Frimpong and Emanuelson to get time on the pitch with the first team though, which could be important going forward.
This pained look on the face of Mark Hughes became a staple at Loftus Road until recently.
Fulham are set to face winless Queens Park Rangers at Loftus Road on Saturday. These two teams don’t like each other. These two fan bases don’t like each other. However, this Saturday, these two clubs and supporter groups will go into the matchup this weekend with something they’ve never experienced before.
Thanks to recent developments this season, it’s hard to determine which fanbase likes Mark Hughes less. Now unemployed, the “Ambitious One” has managed to alienate both clubs, one by choice and the other by a failure to produce results.
Intentional or not, Mark Hughes is a London outcast.
During his time at Fulham, he gave the club a boost it had been looking for for a few years. His sights set on the top 10, he took the foundation Roy Hodgson built and crafted the house in which to live in consistently. He was a well-liked, albeit hotheaded, figure who seemed to be on his way to bigger and better things in a few years once he had firmly planted Fulham in the Top 7 conversation, which many fans believed they were headed.
That all came crashing down when he announced his resignation from the position, and in the process describing to Fulham fans how his ego was far too big for the dressing rooms of Craven Cottage (which, to be fair, are quite small), and that his ambition too big to fit in Mohammed Al Fayed’s wallet.
Alienation 1 complete, Hughes moved on to phase two, at newly-promoted Queens Park Rangers, where Tony Fernandes provided the cash to satisfy Hughes’ desires. Fulham’s Anakin Skywalker, now fully transformed to the Darth Vader of the Premier League, began his wage bill conquests. He sent Real Madrid £9 million and Esteban Granero pocketed €2.5 per year. He sent Manchester United £2.5 million and sent £65,000 per week the way of Ji-Sung Park. He shipped £4 million off to Nancy in exchange for Samba Diakite. And that’s just the beginning.
Anytime you sign an older veteran from a major club, it’s going to be expensive on the wages. So in addition to Granero from Real and Park from United (who fit that bill perfectly), consider the following: Jose Boswinga from Chelsea. Julio Cesar from Inter. Add on £70,000 a week for Bobby Zamora, £50,000 per week for benchwarmer Robert Green, and over £40,000 for oft-injured Andy Johnson, and the wages start to bulge.
The club came out of the gates in August immediately at rock bottom, and this hilarious article aside, stayed there until after 14 winless weeks into the 2012-2013 season, Hughes was no longer employed in West London.
The situation these two clubs now find themselves in this Saturday is suddenly an intriguing one. The main storylines read as follows: QPR will be looking for their first win of the season, and Fulham will be set to build on Monday’s long-awaited 3 points to regain their early-season Top 10 form.
But in the back of everyone’s minds, both home and away supporters, will be the mutual feeling of betrayal planted by a former Manchester United striker destined for managerial greatness……or so he thought. The poison may have been applied differently, but its effects were felt the same on both ends; a nauseating feeling of confusion, frustration, and disdain for a fiery but egotistical man.
Martin Jol has allowed Dimitar Berbatov free reign on the pitch, and it’s been wildly successful for Fulham.
Martin Jol hailed Dimitar Berbatov as the most significant signing in Fulham’s history. And who’s to argue with him? The former Golden Boot winner has proven this season so far that Fulham will go just about as far as he is willing to take them. Naysayers have pointed to the fact that Fulham are too relient on one man, on one striker. And I say….so what? Sure, he’s older and has a bit of an ailing body, which makes it a risk. But isn’t that a risk a club like Fulham can be willing to take when presented with the opportunity to build a season around such a dynamic and creative player? Sure he was good with Manchester United, he won a freakin Golden Boot! But Martin Jol saw something in Berbatov, having coached him before, that would allow the manager to milk every last drop of talent and wonder out of the Bulgarian this season, and it’s working. So what is Jol doing that’s allowed Berbatov to be so wildly brilliant this season?
It’s simple. He’s letting him…..be Berbatov.
Take a look at some passing charts. I’ve plucked two games from last season at Manchester United and three from this year with Fulham. We’ll start with last season.
Look how centralized Bertabov is! Remember, all you need to see from this is where the passes begin not where they end up, because the origin shows where Dimitar is located. If you were to split up the pitch length-wise into thirds, he’d be almost exclusively in the middle third. He does travel back a bit, but overall he’s located in one small area. This is partially where he got his “lazy” tag from. He wasn’t allowed to move around the pitch! Now, let’s take a look at another one. It’s against the same team, Stoke, but in the away fixture.
First off, he barely touched the ball in 70 minutes of play. There’s a reason this match ended in a 1-1 draw, Stoke held the United attack well. However, once again, we see the origin of these arrows almost exclusively in the middle third of the pitch length-wise. He makes an appearance a touch on the right side, but mostly in the middle. He’s also back into the midfield here thanks to the Stoke defense, but I’m more concentrating on how much room Berba has to explore the pitch, and in both these instances, he has almost none. He’s stuck in one spot.
Now let’s take a look at 3 matches with Martin Jol’s rules. First, we’ll start with one we’re all familiar with, this weekend’s 3-3 draw with Arsenal.
Look at that! Look at how all over the pitch he is. You could say he’s not attacking much here, but we know he scored two goals, and these are passes only, so you won’t see too many of those in the box. Also remember, these are passes OUT from Berba, not in, which you’d see many more in key attacking areas. I only mean to show how much ability he now has to roam the pitch to his heart’s content. I’ll give you two more.
I think from these examples, you can see that Martin Jol has removed the shackles Sir Alex Ferguson had placed on Dimitar Berbatov, and it’s bearing fruit for Fulham that fans could only have dreamed of a few seasons ago. Are they a little too reliant on one player? Maybe. But at the moment that doesn’t matter, because it’s working.
I’d like to give you one more statistic. It’s a very simple one, but to me it’s incredibly telling. What often happens when a striker is able to roam the pitch freely and create chances? They…well…create chances. And what happens when you create chances? You not only pick up goals, but assists as well. At Manchester United, Berbatov appeared in 149 matches and collected 26 assists. That’s one assist every 5.73 matches. At Fulham, he’s got 3 in 7 matches, an average of one every 2.33 matches. He appeared often as a sub with United, you say? Ok, two can play this game. At Manchester United, he averaged an assist every 381 minutes, or about one assist a little more than 4 90′s. With Fulham, he’s got 1 assist every 195 minutes, or about just over an assist every 2 90′s. Twice the rate! Ok, small sample size, I know. But this is a wonderful trend that I hope will continue.
Dimitar, your decision to come to Fulham has brought to this club some brilliantly pretty football, and you, the club, the manager, and most importantly us the fans have all benefited greatly. Here’s to hoping it continues!